It is easy to get overwhelmed when you ask yourself the question, "What kind of B2B demand generation strategy should I have?" The sheer volume of information online, much of it contradictory or thinly supported, makes it harder.
As B2B companies mature, they begin to realize that even the most sophisticated referral strategies only get them so far. At some point, it becomes vital to transform ‘curiosity’ into ‘customers.’ The good news is you can do that ...
As a part of the B2B marketing department, you must have experienced active changes in the sales and marketing landscape. One of the terms that's been popping up recently is- demand generation funnel. Though the term is not new in...
Lead generation is the process of finding and cultivating potential customers for your business, and it's an essential part of growing your company. 91% of marketers say that lead generation is their most important goal