Blogs

Alert! 60% of B2B marketers will ditch basic intent data by 2025 Why the exodus? Traditional intent data can be a double-edged sword. Imagine spending resources reaching out to prospects based on inaccurate or outdated information...

You spend hours crafting the perfect outreach email, personalizing countless messages, and hitting send... only to be met with crickets.

Who does not want to onboard professionals – adept at orchestrating impactful business meetings with potential clients – correct? As you strive to connect with your audience and secure the desired sales, the role of an appointment...

Imagine this scenario: your cold calling efforts yield a mere 1% appointment show-up rate. The equation looks grim, right?

According to Gartner, around 70% of B2B marketers use buyer intent data for their prospecting goals. In fact, the right intent data about potential buyers can deliver up to 4X sales pipeline growth.

53% of marketers dedicate half or more of their budgets to lead generation. Yet, 37% find high-quality lead generation challenging.