Blogs

In the fast-paced sales world, converting leads into loyal customers is the ultimate goal of every business. For this, you need the support of tools and services like Salesforce. But how can you harness the full potential of this ...

Imagine your podcast reaching hundreds of thousands or even millions of eager ears. To a VP of the marketing department, it is the most satisfying thing that can happen, right?

As a marketer, you are well aware of the challenges the saturated digital landscape poses. In fact, reaching the right audience organically is similar to navigating a labyrinth.

Whether you’re a revenue officer, marketer, or company owner, your end goal is to assess your company's efficiency. Hence, you need to know about the primary key performance indicators (KPIs) related to finance.

Being the marketing head of your B2B tech company, you can't avoid today’s need for content syndication. This non-traditional form of marketing fits well with the quick tech industry advances and its dynamic ecosystem.

The latest survey and studies in 2023 show that the average global lead conversion rate is 3.68%. Don’t you think this number is quite low? Yes, it is, and it’s worrisome for most B2B marketers.